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The next big thing tv show6/4/2023 The challenge is how will the producers bring the wow factor that we're looking for.” Julie said: “I'm really looking forward to the treats category because it's so broad and there are so many opportunities for creativity. Products are presented to Julie Ashfield, managing director of Buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up, before whittling contestants down to just two. Hosted by Anita Rani, of Countryfile and BBC Radio 4 and Chris Bavin, of Britain's Best Home Cook and Eat Well for Less, six part series Aldi’s Next Big Thing sees suppliers compete from categories such as dinners, baked goods, treats and store cupboard essentials. The family are hoping that their creamy iced goods go down equally as well at Aldi HQ, where they’ll be pitching for a life-changing contract to stock Aldi stores nationwide.Īdam and Becky Brown pitching to be Aldi's Next Big Thing READ MORE: Ellesmere Port hero saved driver's life while out shopping with parentsĭespite having begun the business just 18 months ago, they now produce 24 different flavours of ice cream from their farm shop in Tremlow, Cheshire, and locals can now be seen queuing up to get their hands on a tasty treat. Don’t know where you would go from there.” To have our ice cream stocked at Aldi would exceed all expectations. The husband-and-wife duo are part of family run dairy farm Bidlea Dairy, which transformed its dairy farm into an award-winning ice cream business after struggling to cope with a drop in demand during lockdown.Īdam said: “Getting invited to pitch our product to Aldi was an unbelievable opportunity. A husband and wife who formed a popular ice cream business from their Cheshire farm during lockdown are now pitching for a spot on Aldi's supermarket shelves.Īdam Brown, 31, and wife Becky, 31, from Twemlow, will appear on Channel 4’s Aldi’s Next Big Thing tonight (October 27).
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